You don't need a team yet. You need agents that work.
Starter is for the operation that hasn't become a business yet — the side hustle, the first few clients, the job you're trying to leave. One seat, four working agents, and an AI that knows your business.
No contract · No minimum term · Cancel any time
The one-person problem
Being the whole company is the bottleneck
Not a motivation problem. An operations one — and it shows up the same way for almost everyone at this stage.
You are the sales team, the delivery team and the admin team
So the moment you start delivering, the pipeline stops moving.
The whole operation lives in your head and eleven browser tabs
Nothing is written down, so nothing can run without you.
You can't justify hiring anyone yet
The work that would pay for help is the work you have no time to do.
Evenings and weekends are the only slack in the system
Which is a plan that works right up until it doesn't.
The usual fix is to hire someone. At this stage you can't — and even if you could, you'd be handing work to a person before it's written down anywhere. The cheaper move is to make the work run itself first.
Everything in Starter — $49/month
What you're actually getting
Six things, and the point of each one. No feature list padding.
Your AI operator
Athena
Ask anything about your business and get an answer you can act on — as a sortable table, not a paragraph you have to re-read.
2 routine agents
Two routine agents
Work that should happen on a schedule and currently happens when you remember. A morning briefing. A weekly follow-up sweep.
2 workflow agents
Two workflow agents
Work that should fire off an event. A card moves to Done and the invoice drafts itself. A form comes in and the client is onboarded.
5 integrations incl. MCP
Five connections
Plug in the tools you already run on. Custom MCP means anything with an API can join, not just what's on a logo wall.
1 workspace · 5 GiB
One repository
Contracts, notes, SOPs and files in one searchable place your agents can actually read — so context stops living only in your head.
No bundled minimum
Pay-as-you-go credits
You buy AI usage as you need it instead of pre-paying for capacity you won't touch in month one.
Operator Suite
included at every tier, including this oneTravel
Send a booking and it becomes a structured trip — flights, lodging, transfers.
Smart Notes
Rich-text notes in nested folders your agents can actually read.
Ghost
Off the record. Your history stays in your client, never on our servers.
Expert Team
Build specialists for your business and consult any of them directly.
What the first week looks like
Concretely, not aspirationally
Nothing here needs a developer, a migration, or a weekend.
- Day 1
Connect your inbox, your calendar and wherever your work currently lives. Drag in the contracts and notes already scattered across your drive.
- Day 2
Ask Athena something you'd normally dig for. Which client hasn't replied. What you quoted that job at. What you actually earned last month.
- Day 3
Set your first routine agent — the briefing you'd write yourself every morning if you had the twenty minutes.
- Day 5
Wire your first workflow. Pick the handoff you drop most often, and make it fire on its own instead of on your memory.
- Day 7
Notice the first thing that happened without you. That's the whole point of the tier.
The maths
Compare it to the thing it replaces
Not to other software — to the hours you're currently spending, and to the help you can't afford yet.
Add up what you already pay for the tools you're stitching together by hand. Then add the evening each week you spend doing work that should have happened on its own. Starter is priced below the first number and aimed squarely at the second.
Starter
- 1 workspace · 1 seat
- Pay-as-you-go AI credits
- 2 routine · 2 workflow agents
- 5 integrations incl. MCP
- 5 GiB storage
- The full Operator Suite
No contract · Cancel any time
Honest fit
Who this is for, and who it isn't
Buying the wrong tier is worse for you than not buying — so here's the line.
This is you
- One person, doing all of it
- A side business you're trying to make real
- Still in a job, building the exit
- A handful of clients and no system holding them
- You want the work to run without you before you hire anyone
This isn't you
- You have a team and want them all in here
- You want the Business Health Index — that starts at Operator
- You need more than five connected tools on day one
- You're running multiple clients or brands side by side
If that's closer, Operator is the tier you want.
Before you buy
The questions people actually ask
Is this just a ChatGPT wrapper?
No. A chat window answers questions and forgets you. Agents here run on a schedule or on an event, act inside your connected tools, and work from a repository that holds your actual documents and history. The difference is whether something is still true tomorrow morning when you haven't opened the tab.
Do I get the Business Health Index?
No — the diagnostic starts at Operator. Starter is built for people who don't have 25 business systems to score yet. You can take the free assessment any time to see where you stand, and upgrade when scoring the whole operation is a question you actually have.
What happens when I outgrow it?
You move to Operator and your workspace comes with you. Upgrades take effect immediately and are prorated, so you're not timing it around a billing date.
Am I locked in?
No contract and no minimum term. It's month-to-month through Stripe and you can close the account whenever you want. Fees already paid aren't refunded, so cancel before your next renewal rather than just after.
I'm not technical. Can I actually set this up?
Connecting a tool is an OAuth click. Routines and workflows are configured, not coded. The part that takes thought isn't technical — it's deciding which job to hand over first.
Why is it only $49 when the next tier is $299?
Because they're for different people, not different budgets. Operator scores and runs an established business across 25 systems. Starter gives one person their first agents. You're not getting a discount on Operator — you're buying the tier that fits where you are.
The business doesn't start when you quit. It starts when the work stops needing you.
$49/month. One seat, four agents, and every app in the Operator Suite. Move up when the business does.
No contract · No minimum term · Cancel any time